Create a positive impact in the lives of those who add so much value to yours...

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What is the aim of 'piggy bank' initiative?

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Create a behavior shift from borrowing to saving by capitalizing on existing behaviors of nano- & micro-entrepreneurs (think of people who iron your clothes, sell you fruit and veg, your local tea seller, florist, etc.).

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What problem does it solve for the vyapaaris?

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We aim to end their reliance on loans from informal Money Lenders (which often come at interest rates of around 100% !!).​ Some of the most common reasons vyapaaris go to informal sources are:

• An apprehension of the banking system - they do not understand it and are quite often intimidated by it.

• Low financial literacy 

• A belief that 'saving' means putting away large sums of money

• Not wanting to lock their money away in a bank - a fear that they will not be able to access it in an emergency.

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How does a 'piggy bank' help?

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Money saved in the piggy bank can be put to various uses:

• Long-term goals - children's education, a wedding in the family, etc.

• Short-term goals - rotation cash for business expenses

• Emergency fund - to be used in the event of an illness, other unforeseen expenses.

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Now it's your turn! Here's what you do

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• Ask us for a piggy bank using the button below

• Take the piggy bank to your local vyapaari, help them understand the benefits of saving, and get them saving using the piggy bank

• Take a picture with your vyapaari, post it on social media and tag us.

• Check-in on them till it becomes an everyday habit!

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